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En svensk tiger becomes a wartime vigilance icon

Bertil Almqvist's 1941 yellow-and-blue tiger became an iconic image of Sweden's wartime vigilance campaign, linking culture, silence, security, and public duty.

Tier
B
Confidence
B
Bias risk
Medium
Kind
culture
Date
1941
Period
1941–1945

Bertil Almqvist’s yellow-and-blue tiger was created in 1941 for a wartime vigilance campaign that encouraged citizens to stay discreet during the Second World War.

The image matters because it condensed wartime Sweden’s public culture into one symbol: civic duty, security anxiety, national branding, and the demand to keep silent.

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